Helios Set To Promote Arsenal

Premier League club Arsenal has signed a deal with global sports marketing firm Helios Partners in a bid to expand its presence and fan base in China.

Included within the scope of services for Helios will be local partner management, the development of a commercial marketing strategy and a broad range of other activities that are part of Helios’ China Playbook – the plan devised to ensure long-term success for sports properties within the China market.

Helios adds this appointment to a growing list of football-related consulting engagements, including their current management of Russia’s bid to secure host nation status for the 2018 or 2022 World Cup.

As part of its services for Arsenal, Helios will oversee the development of youth-oriented grassroots initiatives throughout the country – including a programme that will serve as an extension of the Arsenal Soccer School.

Helios also played a role in golf’s return to the Olympic Games after an absence of 105 years.