Hendy Agrees Contract Extension With Bournemouth

Premier League football club AFC Bournemouth has announced an extension of its partnership with car dealership Hendy Group for a further two seasons.

Under terms of the agreement, Hendy Group will continue to serve as the official motor partner of Bournemouth and provide the club’s media team with transport to all away and league cup games.

Hendy Group, which has multiple dealerships throughout the south coast, will sponsor digital media content, including Bournemouth’s ‘Moment Of The Match’ and a number of campaigns and competitions on social media.

Rob Mitchell, Commercial Director at AFC Bournemouth, said, “We’re delighted to continue our relationship with Hendy Group for another two seasons. They’ve proven to be valuable partners in recent years, engaging positively with the supporters. Hendy Group’s vehicles have been an appreciated addition to the club’s staff and we can’t recommend their services highly enough.”

Mark Busby, commercial director at Hendy Group, added, “We are delighted to extend our partnership with a club heart of the community in which we operate and that shares our values.”