Henley Royal Regatta Appoints Hanover Sport
Henley Royal Regatta has appointed Hanover Sport to run the press office at the event’s 2016 edition and undertake steps to grow and enhance the regatta in future years.
The agency has knowledge in sport and other areas of the media, including digital and will work on ensuring that Henley Royal Regatta is viewed by the UK’s media as “one of the summer’s foremost sporting occasions”.
The win represents another addition to Hanover Communications’ sports practice, which currently includes the National Football League (NFL), the England and Wales Cricket Board (ECB), and Wildbunch Media, the publishers of men’s and women’s running respectively.
Claire Furlong, head of Hanover Sport, said: “We are very excited to be working with Henley Royal Regatta at such an interesting time, particularly in an Olympic year. It is vital that the regatta continues to build on its previous successes and Hanover Sport will help to play a key role in introducing new audiences to the event as well as driving greater fan engagement.”
Sir Steve Redgrave, chairman of Henley Royal Regatta, added: “We are delighted to be working with Hanover Sport because we feel that they match our drive and ambition to grow what is already a very prominent fixture in the sporting calendar, whilst upholding many of the famous traditions, which have made the regatta so unique.”
