Henri Lloyd Boosts Sails With Ainslie Extension

Henri Lloyd has extended its longstanding partnership with Olympic sailor Sir Ben Ainslie, who has been supported by the clothing brand since he was 19, and will become the face of the company’s autumn-winter 2014 range. 

The brand is also continuing to back the JP Morgan Ben Ainslie Racing team, which is competing in this season’s Extreme Sailing Series.

Paul Strzelecki, the company’s joint chief executive, said of the extension: ‘We have watched him grow and supported him every step of the way.’

‘Ben is one of the truly great sportsmen of our time and we are proud that he chooses Henri Lloyd technical garments and he demonstrates our own ethos of technical excellence, performance and intelligent innovation.’