Henry Joins Hamilton In Reebok Initiative

17 May 2010 | sigadmin
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Thierry Henry has joined Lewis Hamilton in the latest edition of Reebok’s Lewis Hamilton: Secret Life – the online interaction game launched earlier this year.

Reebok’s online initiative with Hamilton has so far proved a success since the game launched in Bahrain in March.

The mission was to help Lewis recover a painting stolen from a Shanghai mansion and more than 60,000 players took part in the first episode, which included a 3D online heist simulator as well as Facebook challenges, a live event in Kuala Lumpur and a video of Hamilton retrieving the stolen painting.

In the second mission players will help Hamilton find clues and solve puzzles as he attempts to recover the sculpture taken from Henry’s home last week. 

The game, the first of its kind, will run until October and is based around five core missions.

The game was developed by Reebok and ARG specialists nDreams and is hosted online at www.secretlewis.com.

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