Hertz Challenges Fans At Wimbledon
Hertz is staging a through-the-line campaign to surround Wimbledon, featuring visiting fans as the stars of new print advertisements.
Fans queuing at the tournament can take a break from waiting to enter the Hertz Fastest Serve competition and have fun trying to beat the scores of tennis champions. 13 large billboards are then being updated every 24 hours by JCDecaux at the Wimbledon rail station to feature the previous day’s winner of the fast service competition.
The special pop-up game site features on-site technology measuring participating fans’ serve speeds. Celebrating its 19th year as the official transport provider of The Wimbledon Championships, this is the first time Hertz has run experiential marketing activity as part of its partnership with the tournament. The activity will run adjacent to the queue lines, interacting directly with fans as they arrive to see matches.
Hertz is supplying more than 160 vehicles to chauffeur the world’s top players and match officials in more than 30,000 journeys. The Hertz/Wimbledon 2013 fleet brings together Ford Galaxy, SMax and – for the first time – new Ford Tourneo Custom, a 9 seater vehicle with exceptional levels of comfort and refinement.
Michel Taride, Group President of Hertz International, said: ‘It’s a privilege to be celebrating 19 years in partnership with Wimbledon, and testament to the staff and drivers that continue to provide an outstanding service year on year. Sports fans have long been a core audience for Hertz, so being able to engage with them on a one-to-one basis this year via the Hertz Fastest Serve competition is a great opportunity, particularly at events like Wimbledon that attract such a diverse, international crowd.’
