Hertz Renews British Motogp Sponsorship
Car rental brand Hertz will once again take its place as title sponsor of the British MotoGP in 2013, after extending its partnership for the British edition of the motorcycle racing world championship, which will be held at Silverstone from 30th August to 1st September.
As title sponsor of the British MotoGP, Hertz will benefit from media exposure through a range of branding opportunities at the circuit, including at the trackside, bridge, starting point, winners’ podium backdrops, and clothing of the Paddock Girls, as well as the added visibility in one turn in the new-to-MotoGP circuit in Austin, Texas, USA.
Michel Taride, group president, Hertz International, said: ‘The whole team is very excited to play a role in staging the Hertz British Grand Prix again this year. Our on-going partnership with Dorna Sports and MotoGP provides us an excellent opportunity to associate our fastest, easiest and most valued car rental brand values with the adrenalin fuelled action and excitement of the world-renowned racing event.’
The move follows the collaboration between MotoGP rights holder Dorna Sports and Hertz, which has been the car and equipment rental supplier for the World Championship since 2010, and first took on title sponsorship of the event in 2012. The 2013 deal also includes an option for an extension to a further year in 2014.
The Hertz British Grand Prix edition of the MotoGP will see Britain’s Cal Crutchlow, Bradley Smith and Michael Laverty battle it out with the likes of Valentino Rossi, Jorge Lorenzo and Dani Pedrosa for the title.
Pau Serracanta, managing director commercial area, Dorna, commented: ‘To have Hertz on board as title sponsor once more for the 2013 British MotoGP gives me great pleasure. It not only shows the strength of our continued collaboration, but also the benefits and advantages the sponsorship of such a popular world-renowned racing event can have. With an extremely exiting season ahead, during which we will continue to use Hertz’s worldwide service for both vehicle and equipment rental, the Silverstone round is the ideal event to showcase our strong partnership.’
