Hexagon Cup Smashes TV Deal
The Hexagon Cup, a new professional padel tournament, has announced a broadcast rights agreement with ITV.
The deal will see the tournament’s semi-finals and finals, which take place on 3rd to 4th February, streamed live on ITVX, the video-on-demand streaming service of the free-to-air network.
Tim Godfrey, Strategic Advisor at the Hexagon Cup, said, “This partnership with ITV marks a major win, not only for the Hexagon Cup which now has a leading, free-to-air home in the UK, but also for British padel fans who are picking up a passion for the playing the sport, and can now watch the best players in the world, live and free.”
Niall Sloane, Director of Sport at ITV, added, “We are looking forward to ITV X showcasing this exciting new sport which has caught the attention of so many fans.”
Arran Yentob, Team AD/vantage Co-Owner, commented, “Padel is gaining more and more traction and attention in the UK. Having ITV confirmed as the Hexagon Cup’s UK broadcast channel is great news for all fans and we hope will create more excitement and engagement in the sport itself and hopefully support for team AD/Vantage!”
Born under the motto “For the Fans. For the Players. For the Game”, the Hexagon Cup features six teams, each featuring a male, female and Next Gen pair who compete for an impressive prize pool of €1m (£860,000).
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