High5 Joins The Tour Of Britain

24 Feb 2016 | tshego

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Sport’s nutrition brand HIGH5 has been named as the official nutrition partner of Britain’s male and female professional cycling events, the Tour of Britain and the Aviva Women’s Tour.

As part of the three-year deal, HIGH5 will receive branding and hospitality, as well as sampling and marketing opportunities across both the men’s Tour of Britain and Aviva Women’s Tour plus the Pearl Izumi Tour Series events throughout May and June.

To mark the partnership, HIGH5 has launched a competition to win an experience with the Wiggle HIGH5 team during the Aviva Women’s Tour.

In addition to the support of the professional races, participants in two mass participation sportives in 2016 will sample HIGH5 nutritional products as part of their entry.

HIGH5 will become the official nutrition partner to the Tour Ride, the official sportive of the Tour of Britain and the Tour Ride Northamptonshire, the official sportive of the Aviva Women’s Tour.

Wendy Lee, HIGH5 general manager, said: “It is a great honour and privilege for HIGH5 to partner with such prestigious events. As a British company this is a special time for us, we look forward to supporting the events for the next three-years. 2016 marks an iconic year for the Aviva Women’s Tour with its inclusion in the new UCI Women’s World Tour. The world’s best cyclists will bring memorable and exciting bike racing to Britain’s roads.”

SweetSpot Group’s Commercial Director Alastair Grant said: “HIGH5 are both a brand synonymous with elite cycling and a UK company so it is perfect synergy to welcome them to be a partner to this country’s biggest professional cycling events.

“We are excited to be working with the team at HIGH5 and look forward them being a part of our events going forwards for the next three year’s starting off with the Pearl Izumi Tour Series in May.”