Highland Spring Backs British Davis Cup Team

29 Apr 2008 | tshego
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Bottled water brand Highland Spring is looking to leverage Tim Henman’s last
appearance before his retirement by striking a sponsorship deal with the Great
Britain Davis Cup tennis team beginning with this weekend’s clash against
Croatia.

The logo of the spring water brand will be placed on the team’s training
clothes and tracksuit while players will also drink Highland Spring during
games.

The tie-up will commence with Britain’s World Group play-off with Croatia at
Wimbledon between 21st and 23rd September which will be broadcast on the BBC and
will be the last competitive action for Henman.

Highland Spring is already a lead sponsor of Andy Murray, the British number
one player.

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