Highland Spring Signs Img Golf Deal

Highland Spring Group has teamed up with IMG Golf to partner three of
the biggest golf tournaments in the UK – the Ricoh Women’s British Open,
the Johnnie Walker Championship at Gleneagles and the Alfred Dunhill
Links Championship – in a multi-year deal.? ?

Highland Spring
already has a long standing relationship with golf and is the official
water supplier to many golfing events across the country including the
Johnnie Walker Championship at Gleneagles for the past 12 years, The
Barclays Scottish Open and Golf Live as the official water supplier. ?

?Claire
Wilson of Highland Spring Group said: ‘We work very hard to promote the
benefits of a healthy active lifestyle and we are committed to forging
the link between active sport and good hydration’.

‘By
supporting these world class men’s and women’s golf championships, we
hope to raise awareness about the many benefits to both leading
professionals and golfers of any level in drinking enough water to keep
their concentration on every shot’.? ?

IMG are celebrating fifty
years in the sports marketing industry and are involved in the running
and promoting of more golf tournaments than any other company in the UK.

They partner the LGU on the Ricoh Women’s British Open, the
only Women’s Major played outside the USA, Diageo on the Johnnie Walker
Championship at Gleneagles and Richemont for the Alfred Dunhill
Championship. ? ?

Guy Kinnings, global managing director of IMG
Golf, added: ‘Highland Spring is the leading brand in their discipline
with a fantastic heritage in sports sponsorship and we think they are
the perfect fit for these three key events in our portfolio’.

‘We look forward to a very exciting summer of golf to come’.