Hilton Extends With Lancashire Cricket
Hilton has extended its deal as official hotel partner of Lancashire Cricket and Emirates Old Trafford.
The renewed agreement will see Hilton’s branding across the front of the men’s County Championship shirts, while the hotel group will also be the presenting partner of Lancashire Cricket’s men’s and women’s teams’ pre-season tour to Dubai next week.
Hilton will provide experiences for its Hilton Honors members across the club’s major event programme in 2022 which includes international and domestic cricket and concerts, such as the Foo Fighters, where Hilton will be specifically activating.
Lancashire Cricket and Hilton will also develop a joint activation programme of engaging digital content utilising the club’s players and Emirates Old Trafford’s unique facilities. Following their commitment to the partnership extension, Hilton will remain as the sponsor of Lancashire Cricket’s leading live stream service for non-televised domestic fixtures.
Daniel Gidney, Chief Executive at Lancashire Cricket, said, “We are delighted to extend our partnership with a global brand such as Hilton, one of Lancashire Cricket’s most supportive and longest-standing current partners.
“Our pre-season tour of Dubai will be an historic moment for the Club with our men’s and women’s squads travelling side by side for the first time, whilst staying at The Conrad, one of Hilton’s prestigious properties. We will be proud to have Hilton as presenting partners alongside us. Their actions have spoken louder than words and we greatly value their support in helping to make the trip possible.”
Emirates Old Trafford has its own Hilton on site – the Hilton Garden Inn, which continues to redevelop after plans were approved to extend the hotel and build a new stand at the home of Lancashire Cricket.
Heather Laverne, Vice President, Loyalty and Enterprise Marketing, Hilton, said, “Our successful partnership with Lancashire Cricket allows us to offer fantastic experiences to our valued Hilton Honors members – including international cricket events and high-profile concerts – and we’re looking forward to offering even more of these as we enter the exciting new season.”
Image: Lancashire Cricket
