Hilton Extends Mclaren Deal
Hilton has extended its long-standing partnership with McLaren Racing in a new multi-year deal.
Under terms of the extension, the global hotel group’s branding will continue to be carried across McLaren cars.
Hilton, which has been a partner of the Formula 1 team since 2005, will also provide unique experiences for its Hilton Honors members and offer the McLaren team accommodation in its hotels at race locations around the world.
Zak Brown, CEO of McLaren Racing, said, “Hilton is a global brand which excels in providing the best experiences across travel and adventure for its customers. As part of the partnership, we will continue to produce collaborative campaigns that bring together our aligned approach to travel and experience for customers and fans around the world.”
McLaren Racing and Hilton will also continue developing and innovating their joint activation programme of unique content, which includes the ‘Ride to School with Lando’ feature.
Chris Silcock, EVP and Chief Commercial Officer at Hilton, said, “Our partnership with McLaren allows us to offer once-in-a-lifetime experiences to our Hilton Honors members and to create authentic and engaging content.
“As brands, our aims align on innovation, culture and performance, so it’s exciting to be extending our long and successful partnership. We also take pride in showing our commitment to offering the warmest Hilton welcome, by providing a home away from home for the McLaren race team when they’re travelling around the globe.”
Image: McLaren
