Hilton Worldwide Joins European Tour
The European Tour has announced that hospitality company Hilton Worldwide is to become the sporting body’s official worldwide hotel supplier.
The new partnership welcomes Hilton into the stable of European Tour global partners for three years, beginning in 2015.
The initial arrangement will see Hilton host Tour staff in its properties that have proximity to events taking place across the world, particularly in Europe, the Middle East, Africa and Asia Pacific.
George O’Grady, chief executive of The European Tour, said: “Some 41 countries across the globe have staged European Tour events since we began in 1972. It has become a truly worldwide schedule of elite golf. It is hugely exciting to now commence a new relationship with a hotel supplier of the scale and prestige of Hilton. Its global network closely matches the footprint of The European Tour and we look forward to championing the impact and reach of golf together around the world.”
The agreement will see Hilton advertising on The European Tour’s channels, including europeantour.com, promoting the various hotel and golfing experiences on offer across the world. Hilton will also have access to various hospitality packages and appearances from player ambassadors.
Aligi Gardenghi, vice president marketing, Europe, Middle East & Africa for Hilton Worldwide, commented: “We have long championed golf as a sport, both through the excellent facilities available at our properties across the globe and via individual partnerships with industry professionals. The partnership with The European Tour is part of a commitment to enhance our customer experiences, in this instance with those who share our passion for golf.”
The company’s wider sporting connections include being the exclusive hotel partner of McLaren, based in the UK, plus the US Olympic Committee, Canadian Olympic Committee and Chinese Olympic Committee.
