Hisense And Leeds Team Up For Behind The Scenes Content Series
Leeds United and its partner Hisense have launched a new series of creative videos, showcasing the club and its players across a new range of behind-the-scenes content.
Hisense became an Official Partner of the club in November 2020, taking on sponsorship of the Jack Charlton East Stand as well as a number of other commercial rights in a United at Home campaign.
The first piece of creative content sees players Gjanni Alioski and Pascal Strujik surprised with a gaming set-up in Elland Road’s South Stand, complete with a Hisense 100” 4K HDR Laser TV – where the pair took in a game of FIFA.
WHAT A GAME
Do you think you could beat Gjanni or Pascal in a game of FIFA on the 100″ Laser TV? ️ Let us know in the comments #UnitedAtHome pic.twitter.com/T06wbv3y3P
— Leeds United (@LUFC) March 1, 2021
Aaron Duckmanton, Global Head of Content, Leeds United – and a Sport Industry NextGen Leader – said: “I’m really pleased with the way in which we are working with Hisense to bring our partnership to life. By creating original, authentic content that connects product with our fan’s interests, passions and the first team, we are able to create meaningful engagement across our digital platforms.”
The partnership’s activation includes work from Leeds-based sports PR, social and events agency, Hatch.
