Hisense Announced As Fifa World Cup Sponsor

05 Apr 2017 | tshego

Share on

FIFA has announced Hisense as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.

The partnership will see Hisense, whose UK headquarters are based in Leeds, become the official television of the 2018 FIFA World Cup, as well as the 2017 FIFA Confederations Cup.

The new deal helps boost FIFA’s sponsorship income after five major backers, including Hisense rival Sony, opted not to renew their deals with the federation following the 2014 FIFA World Cup.

As an official FIFA World Cup sponsor, Hisense will engage in global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup. Hisense will be able to associate its logo with the forthcoming FIFA events mentioned above, as well as numerous other rights that include access to advertising boards in stadiums, on-screen credits and other various creative marketing opportunities on-and-off the pitch during the events.

President of Hisense Group, Liu Hongxin said: “Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships.

“We are honored to take on our biggest challenge yet with the FIFA 2018 World Cup, and believe it will vastly improve global awareness and economic value for Hisense as a truly international brand. The World Cup brings together the highest level of competition and prestige in football worldwide, making it the perfect platform for us to be a part of.”

FIFA secretary general, Fatma Samoura said: “FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup Russia. We look forward to working with them to promote the competition, particularly in China, where the company is a market leader in consumer electronics, and where the popularity of football continues to grow.”

Hisense has sponsored major sporting events and team sponsorships including UEFA’s Euro 2016, Nascar’s XFINITY series, Joe Gibbs Racing, the Australian Open, and Germany’s FC Schalke 04.