Holland & Barrett Signs Leicester Tigers Deal

04 Jul 2016 | tshego

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Holland & Barrett, retailer of vitamins, minerals and herbal supplements, has signed a deal to become the new main sponsors of Leicester Tigers rugby union club.

The company has been involved with the Tigers since September 2010 and will assume the role of main sponsor, which includes the front of the team shirt, for the start of the 2016/17 season.

In addition Holland & Barrett will also take up naming rights for the 10,000-seat North Stand at the club’s Welford Road stadium.

Tigers chief executive Simon Cohen said: “Holland & Barrett have become major supporters of the club over the last six years and we are delighted to now welcome them as main partners.

“This is an exciting time for the professional game in England with a vibrant club competition, renewed European competitions and a national team that has just celebrated a Grand Slam and victorious tour of Australia this year.

“The Tigers always endeavour to be at the forefront of the game’s development in this country and in Europe, and the strength of our commercial partnerships is fundamental to that.

“We look forward to a long and mutually rewarding relationship with Holland & Barrett.”

Peter Aldis, Holland & Barrett International’s chief executive officer, said: “As a Tigers fan and Leicestershire resident, I’m excited and proud to support my local club.

“Holland & Barrett and the Tigers share a common goal in reaching peak health and fitness, and we look forward to fuelling the team and the fans towards a successful campaign.”