Hologic Becomes WTA Tour Title Sponsor

The WTA Tour, which operates the professional women’s tennis circuit, has agreed a global title sponsorship deal with medical technology group Hologic.

The multi-year alliance, Hologic’s first worldwide sponsorship, has been described as the largest such partnership in the WTA’s history. It comes 12 years after the tour’s previous title sponsorship deal with Sony Ericsson came to an end.

Financial details were not disclosed, but according to the tour, the investment by Hologic will “provide significant support across the Tour and to all of its members”.

Hologic will be integrated into the WTA across all platforms, including net signage at all WTA tournaments and virtual advertising at WTA 1000 and 500 events.

As the official health partner of the WTA, Hologic becomes the founding partner of Hologic WTA Labs, a WTA initiative focused on health innovation and research-based projects specific to female athletes. Hologic and the WTA plan to announce more joint activities in the coming months.

Micky Lawler, the WTA Tour’s President, said, “As we embark on a new era of women breaking barriers and understanding how imperative our health is to reach our full potential, Hologic joins the WTA family at a pivotal time.

“Reflecting on the passion we both share for women’s equality around the world, I look forward to the meaningful change this partnership will spark for our athletes, sport, and fans.”

Steve MacMillan, Hologic Chairman, President and CEO, added, “Hologic and the WTA come together with a collective purpose as pioneering advocates for women.

“We are proud to stand with the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to jointly raise the profile of women even higher and to share the importance of early detection and treatment with women across the world.”

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