Homeaway Partners With Uefa Euro 2016
HomeAway has joined UEFA Euro 2016’s commercial programme as a national sponsor.
Arbritel, the French brand of the holiday rentals company, will be the official fans accommodation service for the tournament taking place 10th June to 10th July 2016 in France.
HomeAway will increase its holiday rentals listings in all of the ten host cities in France to offer fans the option to stay in a house or apartment.
The company has also announced that as part of the sponsorship deal it will launch a microsite specifically for the Euros, which will list the properties available.
Guy-Laurent Epstein, managing director, marketing, UEFA Events SA, said: “We are delighted to welcome Abritel, French brand of HomeAway, as a National Sponsor and official fans’ accommodation service for UEFA Euro 2016. We are excited to partner with a company with digital expertise at its heart and a leader in its field. In turn we look forward to working closely together, using their huge network of properties in France and online strength, making it easier than ever for fans to fully enjoy their EURO 2016 experience this summer.”
Mariano Dima, chief marketing officer at HomeAway, added: “UEFA Euro 2016 will drive many fans not only from all parts of France but from the whole world to the tournament venues and we are thrilled to help accommodate everyone. This event is a great opportunity for travellers to combine their passion for football, their love of travel, and a chance to make lifelong memories with loved ones.
“We know that more than 70 percent of travellers we polled throughout Europe say they’d prefer to stay in accommodations that offer privacy when on vacation. Our inventory of more than 170,000 entire properties throughout France provides the perfect solution for fans from all over.”
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