Honda Misses Out On Millions For Leaving F1

The previous owner of the Brawn GP F1 team, Honda, missed out on more than £100m worth of brand exposure during this season, according to a media analysis company.

The team won both the drivers’ and constructors’ championships on Sunday, and it has been eported that UK-based Margaux Matrix Ltd analysed television broadcasts and advertising rates in 18 countries during the first 15 races of the season.

Brawn GP cars got 8.5 hours of international coverage in those races, more than the Ferrari team, and over three times more than what Honda got last year, according to the report.

Honda announced it was leaving F1 in December of last year in order to save funds during the credit crunch.

The success of Brawn GP, following its near collapse after the Japanese car company pulled out, has made history, being the first F1 team to win the constructors’ championship in their debut season.