Hong Kong’s Now TV Extends Premier League Deal

Now TV has extended its long-standing deal as the exclusive broadcaster of Premier League football matches in Hong Kong.

Under the terms of the agreement, the media entertainment arm of HKT will show matches in the special administrative region of China until the end of the 2024-25 season. By the culmination of the new deal, Now TV will have been the exclusive broadcaster of Premier League games for 12 years.

Now TV will deliver live coverage of all 380 matches during each of the next three seasons, with selected matches available in 4K.

Derek Choi, Head of Pay-TV at HKT, said, “We are excited to extend our long-standing partnership with the Premier League for the coming three seasons exclusively in Hong Kong. Being Hong Kong’s home of sports, the continued broadcast of the Premier League and the addition of SPOTV reaffirm our commitment to bring the best global sports content to the city.

“Now TV is Hong Kong’s first broadcaster to offer Premier League matches in 4K. Add to that our comprehensive coverage and innovative features, we are confident that we can provide the best-ever Premier League experience to Hong Kong viewers.”

Now TV customers can also watch matches via the Now Player app and access an extensive library of past games using Now TV’s VoD service. Now E subscribers will be able to catch Premier League matches live and on demand for the next three seasons.

Now TV also has broadcasting rights for UEFA Champions League football, Formula 1, Ultimate Fighting Championship and Australian Open and Roland-Garros tennis.

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