Hop House 13 Lucky For Some At The Bt Sport Industry Awards
Hop House 13, originating from the brewing excellence at St James’s Gate, has been announced as the official beer partner for the BT Sport Industry Awards 2018.
Named after an early 1900’s hop store building at St. James’s Gate where hops are still stored, Hop House 13 is a double-hopped lager made with Irish barley and aromatic hops and continues the 259 years of heritage and brewing excellence from the home of Guinness.
The distinctive golden lager is brewed with Guinness yeast, Irish barley and the best of hops from both Australia and USA. It will be available to all guests at the sport industry’s most anticipated night of the year to help celebrate the best work our sector has to offer from across the globe.
James Alexander, head of influence & advocacy, beer & sport, Western Europe at Diageo said: “The BT Sport Industry Awards are a pivotal moment in the calendar bringing together a fantastic group of people. We’re very happy that Hop House 13 will be there to add to the enjoyment of the evening.”
Alex Coulson, executive director, Sport Industry Group added: “Whether you are in the running to win an award on the night or not, it’s always a night of celebration and Hop House 13 will be a great accompaniment to catching up with friends from right across the industry.”
The BT Sport Industry Awards are the largest commercial sports awards in the world, taking place at Battersea Evolution tonight. The event is now sold out, but you can follow the evening using @SportIndustry and #BTSIA.
Bringing together sports stars, celebrities, senior decision makers, influencers and global media, the industry’s most anticipated night of the year celebrates the very best work from across the sector. The famous trophies are awarded on-stage in front of a sell-out crowd of 1,700 guests at the star-studded event, held annually in London. Find out more here.
