How Social Media Said Goodbye To Kobe Bryant
Sport organisations and sponsors Nike gave Kobe Bryant a social media send-off as he ended his 20-year career with a season-high 60 points, guiding the LA Lakers to a 101-96 comeback win over the Utah Jazz.
Nike launched a social media campaign named #MambaDay, to pay tribute to Bryant ahead of his final game. The advert included an advert introducing the campaign featuring more than 30 Nike athletes including Roger Federer, Serena Williams, LeBron James and Neymar Jr.
The Nike Family has spoken.
Give your last word and add to Kobe’s legend. https://t.co/ffrHhYEbBt#MambaDay 4.13 pic.twitter.com/wlq3GrQWar— Nike Basketball (@nikebasketball) April 12, 2016
Continuing the #MambaDay campaign, a special website allowed fans to create their own poster featuring their photo and favourite adjective to describe Kobe Bryant.
First, users choose whether to love or to hate in order to open a list of words, then upload a photo which then creates a black and white poster to be downloaded free.
Elsehwere, the #ThankYouKobe hashtag engaged users with memories of Kobe, which included fellow NBA players, the NA, news outlets and players from other sports sharing their feelings.
#ThankYouKobe
20 years
1 team
5 NBA Championships
18 All Star
81 point game
1 MVP#MambaOut pic.twitter.com/iUQVacjOo9— BT Sport (@btsport) April 14, 2016
Bundesliga clubs and players pay tribute to retired @NBA star @kobebryant.https://t.co/op0gGCqO0P pic.twitter.com/pe7QmxnPw3
— Bundesliga (@Bundesliga_EN) April 14, 2016
AMAZING! @kobebryant scored 60 points during the last game of his career!#ThankYouKobe #ThisIsWhyWePlay pic.twitter.com/R74ynwMGNf
— NBA UK (@NBAUK) April 14, 2016
The end of an era #ThankYouKobe pic.twitter.com/IGNohessYX
— BreatheSport (@BreatheSport) April 14, 2016
A special Snapchat story was also launched with #MambaDay filters dedicated to Bryant and his final appearance on the court.
The article originally appeared here.
Image: ©Getty Images
