Hoy Fronts Highland Spring Promotion

Highland Spring is using multi-Olympic gold medal-winning cyclist Sir Chris Hoy in a new on-pack promotion encouraging consumers to get on their bikes this winter.
 
Designed by Edinburgh marketing communications agency Multiply, ‘Get in Gear With Chris Hoy’ features on 10 million bottles of Highland Spring on sale in UK supermarkets and retail outlets.
 
The promotion supports the brand’s sponsorship of the four times Olympic gold medallist and offers four families the chance to win a coaching session with Hoy at The Manchester Velodrome and a set of bikes for the whole family.
 
Secondary prizes include 1000 limited edition Highland Spring cycling kits which each include a reflective bag, cycling computer and refillable water bottle.

Highland Spring has a sponsorship deal to be the official bottled water supplier to Sir Chris Hoy during his annual schedule.  

Earlier this year, Highland Spring launched a summer campaign, which featured tennis star Andy Murray offering the chance to win a VIP day out with the Scots star.
 
Multiply is now working on Highland Spring’s 2010 below-the-line marketing campaigns.