Hoy Joins Pure Gym As Special Advisor
Pure Gym has announced that six-time Olympic Gold medal winner, Sir Chris Hoy, has invested in the business and is set to partner with the group as a special adviser.
Hoy will act as an ambassador for the brand, advise the company on improving customer experience and consult it on potential new Pure Gym products and services.
Hoy joins Pure Gym as it launches its 100th club, having opened its first in 2009.
Pure Gym CEO, Humphrey Cobbold, said: “We are absolutely delighted that Sir Chris Hoy is joining the Pure Gym family as an investor and adviser as we open our landmark 100th site. Chris is a truly outstanding sportsman and a superb technician in terms of training expertise. As a multi Olympic medal winner he is well placed to advise on strengthening our product offering and services.
“Having known Chris since before his retirement, I also know that he is not just interested in elite sports but is deeply committed to helping people of both sexes and all abilities be healthier and more active.
“I therefore cannot think of a better person to join us and to support our mission of opening up access to affordable, high quality fitness facilities to as many people in Britain as possible.”
Hoy added: “I have followed Pure Gym’s swift expansion over the past few years and have admired the way in which they have changed the gym market for the benefit of consumers of all ages, abilities and interests. The quality of their product, as well as the value they offer to members, is excellent, and I have also been hugely impressed by the knowledge and professionalism of all of their staff and fitness instructors.”
“I am particularly interested by the fact that 30% of our customers have never been members of a gym before. A business that is encouraging more people across the whole social spectrum to exercise more regularly is a business that I will be proud to be a part of.
“I am therefore delighted to be partnering with the successful team at this stage and I am excited to have been given the opportunity to invest in the business as an indication of my belief, commitment and support.”
