Hsbc Agrees Open Golf Deal
HSBC has agreed a deal to become the official banking partner’ of The Open Championship which next year will return to Royal St George’s in Kent on 14th – 17th July.
?Over the last five years, HSBC has been involved with the expansion of the game in Asia with the creation of the HSBC Champions in China.??HSBC has also created a programme of grassroots activity across China designed to increase both interest and participation in the game.
The R&A’s Chief Executive, Peter Dawson said of the deal: ‘We are very pleased to welcome HSBC. The Open is golf’s oldest major championship and its most international.’
??’For many years, The R&A has looked to establish relationships that help golf’s growth globally. As The R&A seeks to engage in and support activities to grow the game, a partnership with ‘the world’s local bank’ is a natural progression.’
?In 2010, 200,000 spectators attended The Open Championship and over 3,000 hours of television coverage were broadcast to 193 countries worldwide.
?There were over three million unique visitors to The Open’s official website (www.opengolf.com) during this year’s Championship, with 300,000 hours of streamed coverage via the internet.
