HSBC tees up global deal with LIV Golf
LIV Golf has announced a global, multi-year partnership with banking giant HSBC.
HSBC has become the official international banking partner of the professional golf league, marking its first such collaboration with a global banking and financial organisation for LIV Golf.
The multi-year agreement will span LIV Golf’s 14-event global season and includes support for two of LIV Golf’s thirteen teams: Crushers GC, captained by Bryson DeChambeau, and Majesticks GC, co-captain by Lee Westwood, Ian Poulter, and Henrik Stenson.
HSBC will also serve as the presenting partner of LIV Golf’s “9 to Play” broadcast segment, which will appear during every live broadcast and has a potential reach of over 875 million households across more than 120 international markets.
The collaboration aims to further HSBC’s long-standing commitment to growing the game of golf, a history that spans more than two decades. HSBC will also play a strategic role in supporting LIV Golf’s community partnerships strategy, which focuses on opening up opportunities and access for the next generation of golfers, alongside financial literacy initiatives.
Barry O’Byrne, CEO of International Wealth and Premier Banking, HSBC, said, “We are delighted to join forces with LIV Golf and are really excited to see what we can create together. HSBC has more than two decades of legacy in the sport and we can’t wait to bring another level of excitement to our clients and sport fans. We are looking forward to working with LIV Golf to continue to attract new audiences to watch and play the game. We are proud to continue to open up a world of opportunity for golf, both on and off the course and have LIV Golf alongside us on this journey.”
Scott O’Neil, CEO, LIV Golf, said, “HSBC’s track record in supporting and advancing the game of golf is inspiring and admirable, and we are proud to welcome them into LIV Golf’s growing roster of global partners. HSBC’s global footprint and ongoing presence in professional tournaments align perfectly with our mission to build the game for the next era of players and fans.
Few sports leagues can claim a truly global reach, making a partnership with HSBC a natural alignment in our pursuit of a shared vision. We appreciate HSBC’s confidence in supporting some of the world’s biggest stars as they introduce and showcase the sport and its opportunities to new audiences worldwide.
Together, we have an opportunity to engage younger fans, connect through music, culture, and innovation, and inspire the next generation, unlocking meaningful potential for both our brands and the sport we love.”
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
