Hse Cake Appoints Sarah Pearce

22 Aug 2016 | tshego

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HSE Cake, sports and entertainment agency, has appointed Sarah Pearce as its new communications director.

Pearce brings 20 years’ experience working both in-agency and in-house with brands and influencers, including the likes of adidas, Coca-Cola and the England football team.

She will work across a number of clients including Barclays, providing guidance for the bank’s sponsorship of upcoming sporting events including the new Premier League season, as well as FIFA, EE and new HSE Cake client the International Cricket Council (ICC).

Pearce, most recently communications manager at 10Ten Talent, has experience that includes three years as adidas global PR manager where she worked on the London 2012 Olympic Games and the launch of Team GB, and has a combined ten years on Hill & Knowlton and M&C Saatchi’s sports teams. During a two-year stint in Australia, Pearce also held the head of consumer PR role at Vodafone.

Adrian Pettett, CEO, HSE Cake, said: “Sarah brings a wealth of experience across HSE Cake’s entertainment heartland and the sports offering we have strengthened since our merger last year.

“We are delighted to have someone of Sarah’s experience and calibre on the team, as we continue to build a best in class client offering around sports and entertainment – which is best reflected in our work in football, particularly with Barclay’s, Carling, Emirates, FIFA and Coca Cola.

“Her CV would be the envy of almost every PR professional I know, and to have her on board to bring that knowledge and expertise to bear across our portfolio of world-renowned brands is a real coup for us.”

Pearce added: “I’ve known about Havas Sports & Entertainment and Cake individually for a long time as agencies that create incredible consumer PR and sponsorship campaigns, and since they’ve merged I’ve kept a close eye on them. They’re absolutely flying at the moment, working with some of the world’s biggest sports brands, and I’m excited to bring my experience to the table, to deliver exceptional work for our clients and continue to grow the business.”