Htc & Under Armour Unveil Ua Healthbox
Under Armour has continued its move into the connected fitness sector, after unveiling UA HealthBox, in collaboration with HTC, which measures, monitors, and manages the user’s health by tracking sleep, fitness, activity and nutrition.
Designed and manufactured by HTC and powered by UA Record, UA HealthBox includes a fitness band, heart rate monitor and a smart scale that all connect with UA Record to provide insights that help individuals improve their health and fitness.
With a HTC smartphone, or other Android or iOS smartphone, UA Record serves as the dashboard for daily activities that dictate how you feel.
“This system contains everything a consumer needs to better manage their health and fitness,” said Wolfgang Muller, executive director, connected products, HTC. “Whether you are a high performance athlete or simply committed to improving your health, UA HealthBox is the only system that delivers the complete picture and provides the information and motivation needed to achieve your goals.”
Change the way you train, recover, and refuel. All with one package. Explore #UAHealthBox: https://t.co/vnXvJpx48C https://t.co/PSQ3H0zofh
— Under Armour (@UnderArmour) January 5, 2016
UA Band is designed to be worn all-day and tracks daily activity, workouts and sleep. All day activity capture allows the user to set a daily goal and track progress on the band. UA Band utilises an exterior shell with a display that is discreetly hidden under an outer layer allowing the technology to disappear when it is not in use. Designed with athletes in mind, the band offers an advanced workout mode with a display that stays on during the workout, as well as an LED that indicates heart rate zone when paired with UA Heart Rate. UA Band comes in black with a red textured underside to allow for moisture wicking.
UA Heart Rate is a compact heart rate monitor with an innovative micro snap technology designed to make it undetectable during workouts. The chest strap and removable sensor helps individuals monitor intensity. The UA Heart Rate was created to provide an accurate calculation of calories burned. Combined with the UA Record app, UA Heart Rate allows you to customise your heart rate zones.
UA Scale is a Wi-Fi enabled scale that utilises a sheet of glass with advanced conductive paint technology that enables weight and body fat percentage readings. The hidden LED display behind the glass makes technology invisible when not in use. The scale can support up to eight users and syncs with the UA Record app for individuals to view trends with weight as part of their overall dashboard.
“There are several options for consumers today when it comes to monitoring their daily activity, but no option when it comes to capturing and presenting information in a meaningful way. Most of us know more about the health of our car than we do about our own bodies,” said Robin Thurston, chief digital officer, Under Armour. “Under Armour and HTC set out to change that by going far beyond the automation of data tracking. UA HealthBox provides custom health and fitness experiences designed to guide you towards your goals.”
“At HTC design is an uncompromising part of our culture. It is our DNA and we have an obsessive focus on delivering beautiful design not just on the outside but on the inside too,” said Muller. “UA HealthBox is beautifully designed with no detail overlooked, but it was also designed to be a comprehensive connected system that is easy to use throughout the day and every day. This is what sets it apart from anything on the market today.”
