Hublot Keeps Time With Chelsea
Chelsea has signed a new agreement with Hublot, who becomes the official timekeeper and official watch of the Premier League champions.
As part of the deal, the luxury watch brand will have a presence at Stamford Bridge through LED perimeter board advertising and on numerous clocks displayed throughout the stadium.
Hublot already counts Chelsea manager Jose Mourinho among its ambassadors, while the company also has a deal in place with governing body FIFA.
Christian Purslow, managing director of Chelsea FC, said: “Thanks to this partnership, Hublot is continuing to reinforce its presence in the world of top-class football. We are delighted that Hublot is joining Chelsea Football Club’s group of world-class partners.
“As the first luxury brand to invest in football back in 2006, Hublot has an illustrious history and reputation, and shares our values and a commitment to excellence. We look forward to working closely together around the globe as we continue to develop our respective businesses.”
Ricardo Guadalupe, Hublot CEO, added: “It is an honour for us to welcome the iconic Chelsea FC to the Hublot family. What could be more natural for us than to team up with one of the best clubs in England, which furthermore is managed by a Hublot ambassador and friend, Jose Mourinho? We wish the club all the best for the 2015/16 season.”
The new contract has been confirmed despite Chelsea signing a four year deal with another Swiss watch brand, Rotary, in October 2013.
Rotary’s UK parent company Dreyfuss was bought by China Haidian last April, with the brand reportedly deciding to opt out of its Chelsea partnership following the acquisition.
