Hublot Signs Champions League Deal
Luxury watch brand Hublot has signed up as the official licensed watch partner of the UEFA Champions League for the next three years, following a similar partnership with Chelsea FC confirmed last week.
As part of the new deal, which runs until 2018, the Swiss company has created a new fourth official board for use in the competition.
Inspired by a Hublot watch, the board will be used by officials to indicate additional time at the end of the match as well as player substitutions.
The partnership also includes the UEFA Europa League, for which Hublot has designed a separate fourth official board.
Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “We are delighted to welcome Hublot as the official licensed watch partner of the UEFA Champions League and UEFA Europa League.
“The brand fits perfectly with the prestigious and exciting nature of our top club competitions. We look forward to developing new bespoke timepieces together, as well as seeing the newly designed fourth official boards in action.”
