Huge Viewing Figures For Fiba Championships

The 2010 FIBA World Basketball Championships has had impressive viewing figures with nearly one billion people expected to have watched the tournament in over 180 countries.??

The tournament was won by the USA after beating hosts Turkey in the final and the organizers are delighted with the popularity of the event.??

FIBA commercial director Matthew Osmon said: ‘These ratings show that more fans are following the FIBA World Championship than ever before and international basketball is providing increasingly valuable programming for our broadcast partners.’

‘In many countries, the FIBA World Championship programming has achieved as much as three times the ratings that FIBA’s broadcast partners normally achieve for other programming at the same time, showing that World Championship games can win audience share.’??

The figures were boosted by countries such as China – with 65m people tuning in to watch the national team play Greece.