Human Race Partners With Optimum Nutrition

Sports nutrition brand, Optimum Nutrition has teamed up with mass participation events company, Human Race, in a new partnership.

Through the partnership Optimum Nutrition, which becomes the official sports nutrition partner of Human Race, aims to communicate the benefits of protein consumption to endurance athletes for training and performance. 

As part of the deal, Optimum Nutrition will engage with over 100,000 runners, cyclists, and triathletes through the Human Race’s 30+ events to showcase how its products can help your body prepare, compete, and recover. 

Optimum Nutrition’s head of brand, Benoit Batard said: “At Optimum Nutrition we believe that if your body’s not ready then neither are you. All the high-tech gear you can buy cannot get you race ready – the body is the most important bit of tech to get right to stay strong right to the finish line. Optimum Nutrition Gold Standard products can help you to consistently perform at your best. We look forward to partnering with Human Race for 2018 to support a wealth of endurance athletes in their performances.”

Nick Rusling, CEO of Human Race added: “Human Race provides a well-respected platform to sports nutrition brands to reach a passionate and engaged audience of endurance athletes. We are extremely excited to work with Optimum Nutrition, and together we hope to further enlighten our audience on the benefits of protein to enhance all our participants event experience.”