The Hundred To Feature Live Performances In Partnership With BBC Music
The Hundred has announced a new partnership with BBC Music Introducing, which will bring live music to the competition, with a DJ embedded with each team.
The partnership will see fresh talent to have come through the regional BBC Music Introducing platforms – including The Orielles, Jerub, Lady Sanity, Oscar Welsh, Coach Party and Rachel K Collier – perform live at their respective local grounds throughout the summer, with more acts to be announced in the build up to the competition.
Music artists have seen most of their planned performances cancelled in the past year, and The Hundred says this presents a new opportunity for them to perform in front of fans. They will also perform to viewers at home, with the live music screened on Sky Sports and BBC TV coverage of the matches.
Alongside the live acts, a local BBC Music Introducing DJ will also be embedded into each of the eight city-based teams. The DJ will curate a unique soundtrack that is ‘reflective of their city and the people, players and artists within it’. The tracks will include walk-out music and ‘game reaction sounds’, with the venue DJs in full control of the sound of their team.
“In collaboration with BBC Music Introducing, we are curating a real festival line-up to deliver a ground-breaking music programme that is integrated into a world-class sporting event, unlike anything that has been delivered before,” said Sanjay Patel, Managing Director, The Hundred.
“Each of the acts, DJs and Hosts we’ve announced embody the spirit of The Hundred in their own way and they’ll be bringing the energy all summer long. With fast-paced cricket on the pitch and live music performances off it, we’re delivering on our promise to provide entertainment for the whole family.”
