The Hundred Partners With The Croods 2 Ahead Of Summer Launch

The Hundred has announced a new partnership with The Croods 2: A New Age in the build-up to its inaugural season this summer.

The film – which is DreamWorks Animation’s latest ‘family adventure’ – stars Emma Stone and Ryan Reynolds and will launch in cinemas on 16th July.

The partnership builds on The Hundred’s aim to take cricket to a family audience and will see both brands work together on a number of initiatives at games as well as in the cinema to reach families across the summer.

The film also celebrates the strong female characters who are heroes of the story, in what The Hundred says is a message that aligns with its position as a champion of women in sport.