Hy-pro In Saracens Principal Partner Deal

Premiership champion Saracens has agreed a three-year principal partner deal with Hy-Pro International, a UK-based sport and outdoor equipment specialist, which manufactures a range of products and licensed merchandise. 

The agreement will see Hy-Pro branding feature on the players’ home shorts. The brand will also collaborate with Saracens in developing its range of sports-related merchandise. 

Under the terms of thedeal, sub-brand JAXJOX, a new specialist in running, yoga and fitness tracking accessories, will become Saracens’ Official Fitness Partner. Its logo will feature on the players’ away shorts for the next three years. 

Hy-Pro’s Shock Doctor brand has been appointed the Club’s Official Mouthguard Partner for the same period.

Tim Hunt, who oversees Saracens’ commercial operation, welcomed the agreement, saying: “Hy-Pro understand the importance of high-quality sports equipment and accessories.  They have made great strides in this sector over the past decade producing some of the most successful brands on the market.  We are very much looking forward to continuing our relationship with them and developing if further over the next three years.”

Saracens chairman Nigel Wray added: “All I can say is, I think it’s a great company, a great partner for us and we’re delighted to have them aboard. Having been a minority shareholder in Hy-Pro for many years I know Atul is a good man and shares all of the Saracens values.”

Atul Shah, CEO Hy-Pro International, said: “We have been working with Saracens since 2013 and it’s been a privilege to be part of Saracens winning journey. This new multi-brand partnership will enable us to further develop Hy-Pro’s long-term brand development strategy and cement our position as global leaders in sports, fitness and protection. We are looking forward to enjoying further success with Saracens and sharing in the ethos of the Saracens club.”

The move follows the appointment last month of M&C Saatchi Sport & Entertainment to ovesee Saracens’ commercial strategy and portfolio.