Hyundai Launches First Pan-european Content

Hyundai has released its first pan-European video content featuring all five of its domestic football club partners.

‘A Matchday in Europe’ follows a group of fans from each of Hyundai’s partner clubs: AS Roma, Atlético de Madrid, Chelsea FC, Hertha BSC and Olympique Lyonnais, on their journey to and from a game.

It features cameo appearances by star players from across the five clubs – including Memphis Depay, Edin Džeko, Antoine Griezmann, Eden Hazard and Salomon Kalou – who take on a range of supporting roles as baristas, photographers, club shop assistants and stewards to support and enhance the fans’ matchday experience. In total, 18 players appear across the fim.

The video, conceived and created by Pitch Marketing Group, celebrates the role that football fans play in following their clubs. It reinforces Hyundai’s new ‘For the Fans’ communications approach, which seeks to put football supporters at the heart of all activity.

Andreas-Christoph Hofmann, Vice President Marketing and Product, Hyundai Motor Europe HQ, explained: “‘A Matchday in Europe’ perfectly brings to life our ‘For the Fans’ campaign, by positioning the players as facilitators and putting the fans at the heart of the action.”

“Over the course of our partnerships, we will be working closely with the clubs to create a range of innovative initiatives that enhance fans’ matchday experience, bring ease to fans’ mobility and make football more accessible to them”.

Hyundai Motor expanded its portfolio of club football sponsorships ahead of the 2018/19 season by announcing four-year deals with Chelsea FC of the English Premier League and AS Roma of Serie A and three-year deals with Club Atlético de Madrid of La Liga and Hertha BSC of the Bundesliga.

The agreements complemented the Korean brand’s ongoing relationship as shirt sponsor of Olympique Lyonnais of Ligue 1. The four new partnership deals offer Hyundai Motor visibility on the club jerseys alongside brand exposure in the form of LED perimeter advertising, a presence at the clubs’ training ground, player access and a diverse social and digital media presence, amongst other rights.

Hyundai, a FIFA Top Partner since 1999, was also a UEFA partner for 18 years until 2017. The brand’s Pan-European programme is part of an extended football sponsorship strategy that aims to build deeper and more consistent emotional connections with football fans across the continent.