Hyundai Signs Up For Euro 2008
Hyundai has struck a deal with UEFA to become the official automotive partner
for the Euro 2008 tournament taking place in Austria and Switzerland.
The car manufacturer has increased its ties with European football through
the deal which will cover both the Hyundai and Kia brands in terms of marketing.
The agreement means that Hyundai will become the exclusive supplier of
official vehicles and buses for the tournament.
In addition, as a member of the UEFA EUROTOP commercial programme, the
Hyundai and Kia brands will also be involved as the official automotive partner
for the European Under-21 Championships in 2007 and 2009, the Women’s European
Football Championship 2009 and the European Futsal Championship in 2007 and
2009.
Hyundai has sponsored the last two European Championships in 2000 and 2004
and was also a partner of last year’s FIFA World Cup.
