Iaaf Signs Adidas As Long-term Sponsor

IAAF has agreed to an 11-year partnership with adidas, granting it worldwide sponsorship rights for all of the governing body’s World Athletic Series events until 2019.

The agreement allows adidas to be involved in every aspect of athletics, including retail, development and product creation. The sporting retails company will also continue its support in athletics’ development, grassroots, and continental programmes, providing adidas athletics apparel, footwear and accessories.

The partnership also makes adidas the Official Sponsor of the 2009 IAAF World Championships, to be held next summer in Berlin.