Icc Announces New Champions Trophy App

04 Jun 2017 | tshego

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InCrowd and the International Cricket Council (ICC) have announced a new Champions Trophy app.

The app allows fans to play for their nation through a series of cricket predictors and will run throughout the ICC Champions Trophy, currently being held in England and Wales from 1st – 18th June.

ICC FanScore Champions Trophy (FanScore) utilises a series of predictor games and polls, giving cricket fans the chance to challenge their friends, compete against other fans, represent their nation and win money-can’t-buy prizes.

FanScore allows users to vote for their MRF Tyres Fans’ Player of the Match as well being able to predict on multiple events within a match such as: match winner, number of runs in the first innings, highest run scorer and best bowler. Prizes will be awarded to the best performing fans throughout the tournament.

FanScore’s integrated push notification system will give the ICC a data-driven and targeted channel to communicate to their fans during the competition.

Aarti Dabas, head of media rights, broadcast & digital, ICC said: “On behalf of the ICC, I welcome InCrowd to the ICC Champions Trophy 2017. The Official ICC FanScore Champions Trophy app is a fantastic way to enable cricket fans across the globe to engage with the action on the pitch by predicting the outcomes of each match. It will be fascinating to see which nation’s fans emerge victorious come 18th June and which fan will be the overall ICC FanScore Champions Trophy winner.

“The decision to work with InCrowd is testament to the innovative work they are doing in mobile fan engagement. The app provides a perfect companion for both the casual fan and the partisan supporter alike. May the best fans win!”

Aidan Cooney, CEO of InCrowd said: “It is a huge honour to be working with the ICC on such a prestigious tournament as the ICC Champions Trophy. We are excited at the prospect of giving cricket fans the world over the chance to participate in the action using the FanScore engagement platform. With so many people watching the tournament worldwide it is a great platform for FanScore to give the supporters something extra to look forward to during the competition.”

InCrowd were shortlisted at this year’s BT Sport Industry Awards in the Young Agency of the Year category.