Icc Appoints Endeavor Streaming For Icc.tv Platform
The ICC has announced a new partnership with Endeavor Streaming, which will see the latter become the provider of its streaming platform, ICC.tv.
The platform is the global governing body’s OTT platform, delivering live-streamed cricket from ICC events where local broadcast rights deals aren’t in place.
The service launched recently, and hosted coverage of the World Test Championship Final – which took place in Southampton between New Zealand and India – and features archive content as well as other programming.
“Endeavor Streaming is proud to work with the ICC in delivering this product,” said Peter Bellamy, Senior Vice President at Endeavor Streaming.
“We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base.”
Finn Bradshaw, Head of Digital, The ICC, added: “The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of Test cricket live and free on ICC.tv.”
