Icc Cricket World Cup Marks Year To Go

This week marks one year to go until the ICC Cricket World Cup, which gets underway when England take on South Africa at The Oval in London.

To celebrate the milestone, London-based artist Caleb Femi has written a Cricket World Cup declaration setting out the promise of the event to fans around the world and what it means to cricket fans in England and Wales.

Who ever you are, how ever you are, where ever you are
come in and share the passion supporting your team.
Fly your flag with pride

It’s just 1 year to go until #CWC19 comes to England & Wales, and London poet @CalebFemi5 is in Brick Lane to launch the #CWC19 Declaration! pic.twitter.com/UQdhUP0ZcJ

— Cricket World Cup (@cricketworldcup) May 30, 2018

The format for the 2019 edition, the same used in Australia and New Zealand in 1992, sees the ten best teams in the world go head to head in a round-robin format.

The latest tournament in the UK builds on the success of the ICC Champions Trophy in 2013 and 2017 as well as last year’s ICC Women’s World Cup.

A launch event on Brick Lane (pictured above) also brought together cricket ambassadors, such as England captain Eoin Morgan as well as ICC Cricket hall of famers Brian Lara and Waqar Younis, local street cricket projects, and community leaders.

The overall creative strategy and execution of the One Year to Go campaign was run by Ear to the Ground, including content creative and production.

ICC chief executive, David Richardson said: “The ICC Cricket World Cup in England and Wales is truly unique. It offers every competing nation a ‘home crowd’ atmosphere with passionate fans. That combined with the best teams in the world going head to head in outstanding venues is a fantastic combination for cricket fans globally.

“We’re going to make this event a great celebration of cricket and the cultural diversity of our sport, bringing people and communities together from Manchester to Mumbai and Southampton to Sydney.”

Steve Elworthy, managing director of ICC Cricket World Cup 2019, said: “England and Wales have a rich history of staging great cricket and global events with phenomenal public support. We know the ICC Cricket World Cup will be no different and fans will turn out in record numbers to support the event.

”With the Cricket Family Ballot closing at 8pm on 1st June – there are just one day left to register – and the response so far has been outstanding. We thank all those, from around the world who support this great game on a regular basis and it is fitting they had priority access to tickets.

“But everyone will get a chance as the Public Ballot will open on 1st August 2018 and then in September the remaining tickets will go on open sale. Our initial campaign has been an enormous success and we can be proud of the progress so far.

“Our aim is to deliver an outstanding tournament for the players, the match officials and the fans. In hosting the CWC we have an opportunity that will leave a lasting impression that will inspire more people to play or get involved in cricket not only in England and Wales but across the world.”

Matt Hancock, secretary of state for digital, culture, media and sport, added: “Cricket is a common language that unites nations across the world and it is fantastic that the ICC Cricket World Cup is returning to England and Wales next year. We have a brilliant track record in the UK for hosting major sports events, which help inspire future generations to take part. I’m extremely proud that we will host the biggest tournament in cricket and look forward to welcoming the world in the summer of 2019.”

With one year to go until the ICC Cricket World Cup 2019 in England and Wales, Steve Elworthy, wrote for Sport Industry Group by reflecting on a huge decade for hosting major events in the UK, and what it means to personally help deliver a global tournament. Read the full feature here.

The ICC Cricket World Cup will culminate with the final at Lord’s on 14th July. Lord’s is one of 11 venues used throughout the tournament, joining Bristol County Ground, Cardiff Wales Stadium, County Ground Taunton, Edgbaston, Hampshire Bowl, Headingley, Old Trafford, The Oval, The Riverside and Trent Bridge as host venues.