Icc Cwc Sees Boost In Social Following
Caroline Cheese, LiveWire Sport, looks into the success of the ICC Cricket World Cup’s digital strategy.
Chris Gayle and AB de Villiers have been smashing records on the pitch, but has the ICC Cricket World Cup’s digital strategy matched the superstar players’ sizzling form?
The 2015 tournament is just approaching the knock-out stages but International Cricket Council has released figures showing impressive growth across its digital and social channels – underpinned by several innovative activations.
Video of Gayle’s record-shattering innings of 215 was available within seconds for fans to watch again via the tournament’s official website and app.
These real-time video clips are integrated into the website’s Match Centre. Powered by SAP’s HANA and Analytics tool, it offers the fastest live scores available online: data from the official scorer at each ground is automatically and instantaneously synced to the Match Centre, which also offers real-time stats and insights using live and historical data.
The ICC says there have been more than 26 million unique visitors to the website and 225 million page views since the start of the tournament on 14th February.
The official app which was launched in partnership with Reliance Communications has had 3.4 million downloads and has topped the sport download charts in 48 countries.
There have been a combined 24 million video plays across both the website and app from fans in more than 200 countries.
Millions have joined the conversation on social media, with the ICC’s core team in Australia and New Zealand boosted by the Local Organising Committee and a team of 14 ‘digital volunteers’ who have been providing Vines, behind-the-scenes images and fan colour from every venue.
Fans have even been given the opportunity to have their question asked on the live global broadcast via #AskCaptain on Twitter.
More than eight million tweets have been sent using #cwc15. On Facebook, 36 million people have generated 341 million interactions.
On Google +, fans have been given a unique opportunity to show their colours with the Face Paint feature, with the best images being shown on big screens at tournament venues.
