Icc Reveals Record-breaking Cwc Digital Figures
Video coverage of the 2019 Men’s Cricket World Cup generated more than 3.6 billion views across the ICC digital platforms, the governing body has announced.
The ICC added that a further one billion views were registered via its official digital clip licensees, with the event also generating record numbers for the governing body on Twitter and Instagram.
The official ICC YouTube channel generated 2.3 billion minutes of viewed tournament content, while 1.2 billion minutes of content was viewed on Facebook, registering more than 10 billion impressions and over 68 million engagements.
Approximately 31 million tweets featured the #CWC19 hashtag between 20th May and 15th July – a 100% increase on the previous edition of the tournament in 2015.
The India v Pakistan contest generated the most posts on Twitter, with 2.9 million recorded, with the England v New Zealand final coming second, while the most watched video on the ICC’s Twitter page featured India captain Virat Kohli asking his team’s fans to show more respect to Australia batsman Steve Smith.
Across the ICC and CWC social media channels, 14 million new followers were added on the back of the tournament, with more than 22,000 pieces of content posted through the event.
The ICC social media channels recorded a total of 481 million engagements, with 60% generated via Instagram, and there were 75 million unique users on the ICC website and app with 272 million page views of the official event website.
ICC Chief Executive Manu Sawhney said: “The growth in consumption along with these record-breaking numbers demonstrate the power of cricket to bring together an enormous global audience as well as the increasing appetite of fans to engage with more than just match day content.
“The ICC’s focus on fan engagement, both in terms of deepening existing fan interaction with the sport and bringing new fans to the game has been driven by data and analytics. This enabled us to anticipate and respond to the demands of cricket’s one billion plus fans around the world and make this World Cup the most digitally consumed ever.”
Aarti Dabas, the ICC’s Head of Media Rights and Digital, added: “Throughout the ICC Men’s Cricket World Cup 2019, we have used insight to deliver a wide variety of content that brings more fans closer to the game. An outstanding planning process was complemented by an agile team during the event.”
