Iceni Water To Hydrate GB Hockey Team
English natural mineral water, Iceni Water, has agreed a new relationship to become the ‘Official Water Sponsor’ for the GB & England Hockey teams in the run up to the 2012 Olympics.
The association will see Iceni become the sole water provider to the GB & England teams over the next two years, supporting at major hockey events leading up to the London 2012 Games.
Commenting on the sponsorship Brett Fleming-Jones, managing director of Iceni Water, said: ‘We are delighted that Iceni has been selected by GB & England Hockey to be the ‘Official Water Partner’ which features our nation’s Olympic representatives. We believe the Iceni brand to be the perfect fit for this energetic, dynamic sport.’
Staying properly hydrated by drinking water during exercise is key to achieving optimum levels of performance. As such, Iceni has always had a strong link with sporting activity and has been the water of choice for many top players.’
Iceni will be on hand to ensure that Great Britain’s elite hockey players maintain the right amount of water intake throughout their training and competition schedule.
The next major event featuring members of the GB and England Hockey team is the npower Big Dribble, which launched at the end of February.
The npower Big Dribble takes place between April and May 2012 and sees a nationwide tour visit 40 towns and cities, giving people of all ages and abilities the chance to pick up a stick and take part.
As well as being encouraged to ‘dribble the ball,’ collectively contributing to a 2012km dribble, the public will be invited to wish the GB teams good luck by signing a giant hockey ball.
