Icon To Dress Glasgow 2014 Venues
Glasgow 2014 has unveiled ICON as the official Provider of Look, Wayfinding and Signage Services for next summer’s Commonwealth Games. ICON, who become a sponsor of the Games, will be responsible for dressing all Games venues, the Host City, as well as venues outside of Glasgow and wider in Scotland.
ICON has previously provided branding, production and installation solutions to some of the world’s highest profile sporting events including the London 2012 Olympic & Paralympic Games, UEFA Champions League, UEFA Euro 2012, ECB international and domestic cricket fixtures, Wimbledon, the past two FIFA World Cups and the BT Sport Industry Awards 2013.
For London 2012, the company were brought in by LOCOG to produce and implement the London 2012 brand in all 192 Olympic competition, training and non-competition locations, as well as being responsible for the roll out of the London 2012 visual ‘look’ nationally.
For Glasgow 2014, ICON will be embedded within the Organising Committee’s Glasgow headquarters as part of the Look and Wayfinding team in order to scope, produce and install every single piece of Look and Wayfinding across venues to meet the immoveable deadline next summer.
Organisers of the event have also announced details of further ticket sales for fans who missed out the first time around, with thousands of remaining tickets going on sale next week in an exclusive two-day window open only to those who missed out on initial applications.
John Francis, CEO of ICON, commented: ‘We are really excited about this opportunity. ICON has a long history of involvement in some of the biggest sporting events in the world though our traditional role is behind the scenes. While we deliver the branding that provides a backdrop to iconic sporting images, gives a sense of occasion and context to newspaper back pages, and fills the TV screens of viewers all over the world, this is the first time we are putting ourselves in the spotlight through the sponsorship of a major event.’
David Grevemberg, Glasgow 2014 chief executive, said of the new partnership: ‘We are delighted with the appointment of ICON as our official provider of Look, Wayfinding and Signage Services as they bring extensive experience and knowledge of high profile sporting events of this scale.’
‘They understand the passion that the Glasgow 2014 Commonwealth Games will ignite and I am sure that they will be a major contributor in creating the atmosphere that ensures the Games will be long remembered.’
Grevemberg will join a panel of leaders of international events coming to Britain over the next few years at the next Nolan Partners Sport Industry Breakfast Club on 6th November.
As well as the Glasgow 2014 CEO, the panel will also include Brian Barwick, Chairman of the Rugby Football League and former CEO of the Football Association; Debbie Jevans, CEO of England Rugby 2015 and former Director of Sport for London 2012; and Ed Warner, Chairman of UK Athletics.
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