Icon Provides Backdrop To Ryder Cup Success

Leading branding specialist ICON has been celebrating Europe’s Ryder Cup success this week after delivering the competition’s look programme at Gleneagles.

Set against the stunning Perthshire scenery, ICON was responsible for dressing all the tees, grandstands, camera towers and scoreboards in addition to some impressive signature pieces within the tented village, media compound and both opening and closing ceremonies. 

Working with designs developed by Ryder Cup Europe’s creative agency Total Design, ICON’s production facility supplied almost 10,000 individual items, with the 18th Green Grandstand alone carrying over 430 square metres of branding.

Added to that were the 21 other grandstands, 14 big screens, over 300 wayfinding signs, 400 crowd barrier jackets, two kilometres of fence dressing, 147 flagpoles and eight interactive pods with built-in RFID technology.

ICON, who has previously provider the look and feel of the BT Sport Industry Awards, also worked with Ryder Cup Europe over the preceding twelve months to develop the scope of works for the Look, Branding and Wayfinding at Gleneagles.

David Gurney, ICON’s head of golf operations, commented: ‘The Ryder Cup is a huge challenge, from the initial production phase through to the on-site build. Given the sheer scale of the event we have to be very flexible and ready to adapt to new demands each day, and we fully appreciate the trust that Ryder Cup Europe place in us by awarding us this responsibility.’

Ryder Cup operations director Antonia Beggs added: ‘ICON has been a trusted member of the operational team, not just for The Ryder Cup, but also for other major events on the European Tour at home and overseas for nearly forty years now. It is a tribute to their high standard of workmanship, reliability and flexibility that this relationship has lasted for so long and we continue to place our faith in them to deliver outstanding results for an event of the stature of The Ryder Cup.’