Icon Rebrands To Csm Live

ICON, who creates and delivers brand and live experiences around the world, has rebranded to CSM Live as part of its integration within CSM.

CSM Live has been part of CSM for more than five years and the rebrand will not include any operational changes, with its specialist retail division, ICON Retail, continuing to operate as normal with its own dedicated website.

CSM Live delivers the branding for the BT Sport Industry Awards which took place last Thursday, as well as events such as the Olympic and Paralympic Games, the FIFA World Cup, the Ryder Cup the Rugby World Cup and Formula E. 

The main changes that will take place will be brand image and identity as well as external facing collateral such as the website, uniforms and vans which will all carry new CSM Live brand identity.

Ahead of CSM Live’s unveiling at last Thursday’s BT Sport Industry Awards, CEO Alastair Bewick commented: “We’re proud of what we have achieved as ICON, and equally excited about what the future holds as CSM Live. This is not about operational change but the ambition to make our offer, and that of CSM, more easily understandable and ultimately to provide a better overall service to our clients.”