Ikea Joins Wsl’s Sustainability Commitment
The World Surf League (WSL) has built on its sustainability drive by agreeing a partnership with IKEA.
Through the partnership, IKEA and WSL will team up for a project to raise awareness about the climate challenge and inspire action to reduce plastic pollution in the oceans. The Swedish home products retailer and WSL will also collaborate on a jointly designed surf-centric range of products, using recovered ocean-bound plastic where possible.
James Futcher, Creative Leader at IKEA of Sweden, said: “A lot of people worry about plastic pollution and what it does to our oceans and at IKEA we want to contribute with solutions. In this collaboration, working together with surfers that are in the water every day and have a very direct experience of what plastic does to the ocean, we want to explore how we can contribute in a positive way.”
The agreement has been signed as the WSL this week launched a series of sustainability commitments that it says will set a new standard for global professional sports.
The initiative centres on the three key goals of becoming carbon neutral globally by the end of 2019; eliminating single-serve plastics by the end of 2019; and leaving each WSL Championship Tour and Big Wave Tour stop better than it was found.
WSL CEO Sophie Goldschmidt said: “IKEA’s sustainability initiatives really align with our own and we’re both dedicated to protecting the ocean.”
