Img Announces Premier League Productions Leadership Hires

09 Aug 2021 | tshego

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IMG has announced two new appointments to the senior leadership team of Premier League Productions (PLP), with former Sky Sports Head of Rugby Union joining as Director of Programming.

Williamson joins Mike Norrish at PLP, who recently arrived at the organisation as Director of Digital & Creative. He previously held a similar role at BT Sport, where he spent eight years.

“Our ambition at PLP is to deliver world class content and services to the Premier League and its broadcast partners helping the league to remain the most watched, valued and admired in the world,” said Nick Morgan, Managing Director – PLP, IMG.

“Gus and Mike will play key roles in ensuring we continue to innovate and provide engaging and cutting-edge content to inspire football fans across the globe.”

Williamson’s role will be to create a world-class content and programming experience for the Premier League’s international broadcast partners as well as working closely with the newly formed digital team to ensure a unified content experience. He left Sky at the beginning of 2019 after 20 years, spending nearly a decade creating and delivering the broadcaster’s rugby union strategy and output across all channels and platforms.

He was previously a producer on the UK broadcaster’s cricket coverage, while most recently, he has been acting as a media consultant for a number of companies including DAZN, CVC Capital Partners, and ISG Media.

Meanwhile, IMG says Norrish’s primary focus will be to transform how PLP helps the Premier League and its international broadcasters engage new fans and viewers by developing the next generation of Premier League content.

In his previous role, he was a key member of the BT Sport launch team in 2013 and continued to play a leading part in the channel’s strategy, culture and values. Prior to that, he was Digital Sports Editor for the Telegraph Media Group, Sports Editor of the 7Days newspaper in Dubai, UAE, and a sports journalist with the Press Association news agency.